SEO case studies

SEO case studies with real Semrush and Search Console evidence

Every study below comes from a site we can inspect: our own. Semrush and Google Search Console are the referees. We publish the before, the after, the numbers and the limits — not invented client logos or a screenshot of a traffic line.

Semrush Site AuditGoogle Search ConsoleUS and IndiaUpdated 31 October 2026

Flagship case study

Semrush case study: 641 errors to 1 in five fix passes.

We pointed Semrush Site Audit at guidedsuccessacademy.com, fixed what mattered over five passes, and published the before and after. Same site. Same campaign. The remaining 491 warnings are not hidden.

641 → 1
Semrush errors
41 → 0
broken pages
75% → 94%
site health
5
fix passes
Semrush Site Audit before: 641 errors, 41 broken pages, 75% site health
Before: 491 pages, 641 errors, 41 broken pages, 75% health.
Semrush Site Audit after: 1 error, 0 broken pages, 94% site health
After: 324 pages, 1 error, 0 broken pages, 94% health. 491 warnings left on purpose.

The library

All SEO case studies

Search visibility, sitewide audits, technical passes and local market studies. Each card states the window and the evidence boundary on the page. The index is generated from the case-study series taxonomy, so new studies appear here automatically.

Case-study series

US evidence

Dated US case studies from GSA’s own properties and US local search. Every study states its window, sample and limits.

Open the series hub

Case-study series

India evidence

Dated India-market evidence from public profiles, storefront performance and technical audits. Diagnosis is separated from measured outcomes.

Open the series hub

By evidence type

Search Console, site audit and local SEO case studies

Google Search Console case studies

Impressions, clicks, CTR and position, read as a selection problem rather than a traffic trophy. See the GSC audit and the then-and-now study.

Semrush and site audit case studies

What a benchmark audit actually looks like before and after a fix pass. Start with the 641-to-1 Semrush study.

SEO audit case studies

What a dated sitewide audit looks like before the fix list, and what we separate from the warnings. Read the 176-URL sitewide audit.

Local SEO case studies for the US and India

Market snapshots and local evidence, not ranking promises. See Phoenix and the India library.

How to read a GSA case study

The window

Every number has a date or a measurement window. If a study compares two periods, both periods are named.

The evidence

Search Console, Semrush or a live crawl. We show the source, not a designed dashboard that hides the raw view.

The limit

We say what the study cannot prove. A sitewide fix is not a controlled experiment, and a market snapshot is not a client result.

What we do not do: invent client logos, screenshot traffic charts, or promise rankings. The process guarantee is the product.

Questions

SEO case study questions

What is an SEO case study?

An SEO case study is a documented before-and-after record of a search problem, the work done and the measured result. A useful one names the window, the evidence source and the limit.

Are these client results?

Most are our own sites and our own data. We do not invent client logos or borrow someone else’s screenshot. Where a study is a market snapshot, we label it as a snapshot, not a client result.

Why do you publish your own weak numbers?

Because a case study that only shows wins is a sales page. Showing the real CTR, the page-2 rankings and the warnings we have not fixed is the only honest version.

Do you have India SEO case studies?

Yes. The India evidence library covers India-specific search and local work. The same rule applies: window, evidence and limit.

What is the Semrush case study?

We ran Semrush Site Audit on our own site. It found 641 errors. Five fix passes later it found 1 error, 0 broken pages and 94% site health. We left 491 warnings on the table on purpose.

Can I see the raw screenshots?

Yes. The Semrush case study shows the before and after screenshots. The Search Console studies link to the data window they use.

What is a Search Console case study?

A Search Console case study uses Google Search Console data — impressions, clicks, CTR and position — to show what changed for a site and what the data cannot prove.

What is a site audit case study?

A site audit case study documents a dated crawl: the errors, warnings and broken pages found, the fixes made and the result on the next scan.

Have a case study worth publishing?

We publish operator-level evidence, not guest-post filler. Pitch a guide.

Last updated: 3 November 2026 · Site disclosure and editorial boundaries

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