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Remove what is blocking Google and your visitors.
A focused remediation sprint that eliminates crawl bottlenecks, fixes Core Web Vitals, clears index bloat and resolves canonical loops — then verifies the rendered result.
One-Time Deep Remediation
A single scoped sprint for sites that have outgrown quick fixes. We find the issues, fix the ones we can reach, and hand back a verified result.
One-Time Deep Remediation
Site speed, Core Web Vitals, index bloat and canonical loops
- Site speed: render-blocking assets, image weight, caching and server response.
- Core Web Vitals: LCP, CLS and INP diagnosed on mobile and desktop with fixes.
- Index bloat: thin, duplicate and low-value URLs identified, with a keep/consolidate/prune plan.
- Canonical loops: conflicting canonicals, redirect chains and conflicting robots directives resolved.
- Crawl and sitemap: robots.txt, XML sitemaps and internal-link crawl paths corrected.
- Verification: rendered-page check and a re-run of the affected checks.
A typical sprint, in order
- Baseline: free website audit plus PageSpeed on the priority templates.
- Triage: separate what blocks indexing from what only slows the page.
- Fix: ship the changes in your CMS, theme or server where access allows.
- Verify: re-test Core Web Vitals and the crawl paths on the rendered page.
- Handover: a prioritised list of anything that needs your developer.
What we need
- CMS and hosting access where fixes are applied.
- A representative set of template URLs.
- Any change-freeze or release constraints.
What improves
| Problem | Why it costs you | What we do |
|---|---|---|
| Slow LCP | Visitors and Google both wait; conversions and crawl budget suffer. | Compress and defer, prioritise the hero, fix server response. |
| Layout shift (CLS) | Content jumps, users bounce, engagement signals weaken. | Reserve media space, stabilise fonts and injected elements. |
| Index bloat | Crawl budget is spent on pages that should not rank. | Audit the URL set, add noindex/redirect/prune rules with a plan. |
| Canonical loops | Google can pick the wrong URL or ignore both. | Resolve conflicts between canonical, redirect and robots signals. |
A sprint in before/after terms
Technical work is proven in the numbers, not the ticket count. This is the shape of a sprint outcome.
How we report
A before/after excerpt from a real GSA report. We compare the page against its own search history — no vanity dashboards.
| Page | Clicks (before → after) | Impressions | CTR |
|---|---|---|---|
| Mobile LCP (home) | 4.1s → 1.9s | Good | Poor → Good |
| CLS (product) | 0.27 → 0.04 | Good | Poor → Good |
| Indexed URLs | 18,400 → 6,100 | — | bloat removed |
| Canonical conflicts | 42 → 0 | — | resolved |
Illustrative sprint outcome on an agreed template set. Real results depend on your stack and access. No ranking or traffic guarantee.
FAQ
Is this enough on its own?
Technical fixes remove blockers. They rarely create demand by themselves — pair the sprint with refreshes or new content for the biggest effect.
Can you fix a theme you did not build?
Often yes, via a child theme or a plugin-safe change. Where a change is risky we document it precisely for your developer instead.
Do you touch my server?
Only with your written approval and access. Any infrastructure change is reversible and logged.
How long does the sprint take?
Typically two to four weeks depending on access and the size of the template set.
Blocked by technical issues?
Run the free website audit first — if the PageSpeed and indexability checks are red, the sprint is likely worth it.
How we work: fixed-scope, research-led SEO with implementation in your CMS. Prices shown are starting points and can vary with site size, page complexity, CMS access and scope. We do not promise specific rankings, traffic or revenue. Every engagement starts from your own search data and a clear priority order.