Semrush alternatives in 2026
Looking for a Semrush alternative? Here are the options worth considering, compared by what they check, their price, and where the free tier stops. (We build one of them.)
| Alternative | Price | Best for | Trade-off |
|---|---|---|---|
| GSA Website Audit | Free | No-signup prioritised audit | 5-page sample |
| Google Search Console | Free | Indexing + real query data | Own site only |
| Screaming Frog | Free to 500 URLs | Technical crawl depth | Desktop, technical |
| Ahrefs Webmaster Tools | Free (verified) | Audit + backlinks | Own site only |
| Seobility | Free capped / $50+ | On-page + monitoring | Paid for depth |
| Sitechecker | Free capped / $49+ | Monitoring + rank tracking | Paid for depth |
| Semrush | Free capped / $140+ | Full suite + competitors | Expensive |
Why people look for a Semrush alternative
- Semrush starts at $140/mo.
- The free tier is limited.
- They want a focused audit, not a full suite.
Free vs paid
Free tools are excellent for diagnosis; paid tools add history, monitoring and competitor context. For most sites, a free audit plus a clear method covers the essentials – see our SEO audit guide and SEO audit checklist.
Run a free SEO audit
No signup. Up to 5 pages, technical + on-page, prioritised in under a minute.