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On-page SEO is the work you fully control: the content, structure and metadata of each page. An on-page SEO audit finds the pages where those signals are weak – and fixes them.
US search visibility and measured page experience
In the latest complete latest visibility window, 445 US impressions and 0 US clicks were recorded for this URL, with an aggregate US average position of 36.0. This is a dated visibility signal, not a PageSpeed score for this specific URL and not proof of a lead, sale, or revenue outcome.
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Why it matters here: US search visibility makes page selection and page experience worth measuring together. The homepage benchmarks are evidence for the broader technical-performance report; they are not a substitute for testing this URL under the same conditions.
Read the dated PageSpeed report and screenshots → · See the audit methodology →
Why On-Page SEO Matters to Business Results
Search visibility is not the same as business value. The useful path is impression → click → relevant page experience → enquiry or purchase. On-page SEO can improve the parts of that path the site owner controls, but it cannot guarantee rankings, traffic, sales, or revenue.
Then and now: GSA Search Console evidence
Important context: GSA’s domain, information architecture, and page inventory changed materially after March 2026. This comparison is directional context, not a controlled experiment and not proof that on-page SEO alone caused the movement.
Historical baseline snapshot: The published GSA baseline recorded 15,668 impressions, 42 clicks, 0.27% CTR, and average position 16.2.
Previous complete window: 2026-04-10 to 2026-07-08: 45,274 impressions, 42 clicks, 0.09% CTR, average position 11.7.
Latest complete window: 2026-07-09 to 2026-10-06: 22,559 impressions, 65 clicks, 0.29% CTR, average position 21.1.
| Metric | Previous complete window | Latest complete window | Change |
|---|---|---|---|
| Impressions | 45,274 | 22,559 | -22715 (-50.2%) |
| Clicks | 42 | 65 | +23 (+54.8%) |
| CTR | 0.09% | 0.29% | +0.20 percentage points |
| Average position | 11.7 | 21.1 | +9.3; lower is better |
These measurements show search visibility and selected visits. They do not by themselves establish rankings, leads, sales, or revenue.
What is on-page SEO?
On-page SEO (sometimes called on-site SEO) is the practice of optimising individual pages so they rank and convert: title tags, meta descriptions, headings, body content, keyword usage, internal links, images, schema and calls to action.
Latest PageSpeed reports: 2026-10-09
These are dated Lighthouse lab measurements for two separate properties. The screenshots below are the supplied October 7 mobile reports; the table is refreshed daily using the median of three multi-category page-experience checks runs per property and device. The screenshot and API observations remain labelled separately. Field or CrUX data was unavailable.
| Property | Device | Performance | Accessibility | Best Practices | SEO | FCP | LCP | CLS |
|---|---|---|---|---|---|---|---|---|
| SOVOR | 3-run mobile median | 72 | 97 | 92 | 100 | 1.9s | 3.2s | 0.439 |
| SOVOR | 3-run desktop median | 83 | 97 | 92 | 100 | 0.5s | 0.7s | 0.344 |
| GSA | 3-run mobile median | 99 | 92 | 100 | 100 | 1.2s | 1.9s | 0.043 |
| GSA | 3-run desktop median | 99 | 93 | 100 | 100 | 0.4s | 0.6s | 0.005 |
On-page vs technical vs off-page SEO
| Discipline | Focus | Examples |
|---|---|---|
| On-page | The page itself | Titles, headings, content, internal links, schema |
| Technical | Infrastructure | Crawl, index, speed, Core Web Vitals, canonicals |
| Off-page | Authority | Backlinks, digital PR, brand mentions |
On-page SEO audit checklist
Six groups. Work top to bottom.
Titles & descriptions
- Unique title tag per page, 50-60 characters, primary keyword front-loaded.
- Meta description 120-160 characters with a reason to click.
- Open Graph and Twitter tags set for social sharing.
Headings & URL
- Exactly one H1 that matches the page’s main intent.
- Logical H2/H3 hierarchy that reads as an outline.
- Descriptive, hyphenated URL.
Depth & intent
- Matches the dominant search intent of the target query.
- Deep enough to answer fully (usually 600+ words).
- Claims sourced and dated; no invented statistics.
- A single, relevant next action (CTA).
Context & equity
- 3-6 contextual internal links with descriptive anchors.
- Money pages receive links from supporting content.
- No broken internal links.
Alt text & formats
- Descriptive alt text on every meaningful image.
- Modern formats (WebP/AVIF) with explicit dimensions.
Structured data
- Article/BlogPosting on posts, FAQPage where FAQs exist.
- BreadcrumbList on inner pages; Organization on the homepage.
On-page SEO tools
On-page SEO services
Frequently asked questions
How often should I audit on-page SEO?
What is the most important on-page factor?
Is on-page SEO enough on its own?
Related guides
Sources
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