Home › SEO Audit › SEO Audit Report Template
Most audits die in a spreadsheet nobody opens twice. This template fixes that: a 40-check tracker you fill in as you go, and a client-ready report format for the write-up.
What you get
The 40-check tracker (CSV)
- Grouped into the 8 categories that matter: indexability, speed, on-page, content, internal links, images, structured data, measurement.
- Each row has a priority, what “good” looks like, and how to fix it.
- Opens in Excel, Google Sheets or a browser. No macros.
The report format (HTML/PDF)
- A clean one-page report: summary, priority fixes, findings by category, next steps.
- Use Print to Save as PDF and send it as a PDF.
- Same format we use on real audits.
How to use it
Scan first
Run the free audit, then work down the 40-point checklist for the checks a scan cannot see.
Fill the tracker
Mark each check Pass, Partial or Fail. Add a note and an owner. Do not fix anything yet.
Write the report
Copy the top 3 issues into the report format with the impact and the fix. Fix order: indexability first, then titles and content, then cosmetics.
Get the template
Get the template
Drop your email and we will unlock both files, plus the odd short email when we update the audit method. No spam, unsubscribe anytime.
Why these 40 checks
Pairs well with
- SEO audit checklist (2026) – the guide behind the tracker.
- How to run an SEO audit – the full method, start to finish.
- Technical SEO audit – when the issue is crawl, index or speed.
Sources
Run a free SEO audit
No signup. Up to 5 pages, technical and on-page, prioritised in under a minute.
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