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Build the topic authority you do not have yet.
A 6-month topical roadmap plus expert-written pillar content, wired into your internal-link architecture — so you capture market share beyond the pages you already own.
Packages
Start with the architecture so every article has a job, then execute at a steady editorial cadence.
Content Architecture Roadmap
The map before the content
- 6-month topical authority roadmap
- Pillar and cluster structure
- Keyword and intent mapping
- Internal-link architecture
- Content briefs for the first articles
Editorial Execution
Net-new pillar content, delivered
- 4 net-new pillar articles per month
- Research, writing and editing by humans
- On-page SEO and schema on every article
- Internal links into the architecture
- Publishing support in WordPress or Shopify
The 6-month arc
Map
Define the territory you can credibly own and the pages required to own it.
Structure
Assign pillar and cluster roles, and the internal links that connect them.
Write
Publish expert-reviewed pillar articles on a steady cadence.
Interlink
Connect new articles to existing pages and to each other.
Measure
Track impressions, clicks and rankings, and re-plan the next quarter.
Included
- A decision on what to build, in what order, and why.
- Human-written, editorially reviewed pillar content.
- On-page SEO: title, meta, headings, schema, links.
- Implementation in WordPress or Shopify where access exists.
- A monthly list of what shipped and what is next.
How we keep quality high
- No AI-only content is published without human editing.
- Claims are sourced and dated.
- Every article has one purpose and one next action.
- Content is checked against the GSA editorial standard before publishing.
- We do not scale cadence past what quality allows.
How the roadmap pays off
New content compounds when it is planned, linked and measured — not published at random.
What the roadmap decides
- The territory you can credibly own.
- The pillar and cluster structure.
- The order to publish, and why.
- The internal links that connect everything.
- The measure that proves it is working.
What each article ships with
- A clear search intent and audience.
- Original research, examples or data.
- On-page SEO: title, meta, headings, schema.
- Internal links in and out of the page.
- A single, relevant next action.
How we report
A before/after excerpt from a real GSA report. We compare the page against its own search history — no vanity dashboards.
| Page | Clicks (before → after) | Impressions | CTR |
|---|---|---|---|
| New pillar article #1 | 0 → 180 | 4,900 | — → 3.7% |
| New pillar article #2 | 0 → 96 | 2,600 | — → 3.7% |
| Cluster article #1 | 0 → 41 | 1,100 | — → 3.7% |
Illustrative first-90-days pattern in the production report format. Outcomes vary by niche and competition. Directional, not a forecast.
FAQ
Why a roadmap before writing?
Publishing random posts wastes budget. The roadmap decides the topics, the order and the links so each article compounds the last.
Who writes the articles?
GSA’s editorial process, with human research and editing. You get briefs, drafts and final publishing, not a black box.
Can you publish to my CMS?
Yes, in WordPress and Shopify where we have access. Otherwise we deliver publication-ready drafts with the SEO fields prepared.
How does this relate to the other pillars?
New content works best when existing pages are refreshed, the site is technically sound and there is authority behind the domain. Content Growth is usually the fourth pillar, not the first.
Plan the next six months
We will map the topics you can own and the content required — with honest effort and timing.
How we work: fixed-scope, research-led SEO with implementation in your CMS. Prices shown are starting points and can vary with site size, page complexity, CMS access and scope. We do not promise specific rankings, traffic or revenue. Every engagement starts from your own search data and a clear priority order.